Not getting New Email Alerts on Windows 10

I’m using Outlook on Windows 10 and while new emails successfully arrive in my Inbox folder, I do not get a New Email Alert for them like I used to.

I did notice that there was a notification for it in the new Action Center but that goes a bit unnoticed. Outlook itself is still configured to “Display a Desktop Alert” but it doesn’t show.

Can I somehow get the old big alert and sound back when a new message arrives?